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Mercury Capital Partners Principle

Management Team

Bill Saurer - 24 Years Media Experience
CEO-Principle Broadcasting

  • Principle Broadcasting Network (Broadcasting)
  • Millennium Radio Group (Broadcasting)
  • Citadel Communications (Broadcasting)
  • Mercury Radio Communications (Broadcasting)
  • 24 Years in the Media Business
  • Syracuse University, Newhouse School of Public Communications, B.S.


Brad Behnke - 20 Years Media Experience
COO- Principle Broadcasting

  • Principle Broadcasting Network (Broadcasting)
  • Davidson Media Group (Broadcasting)
  • Polnet Communications (Broadcasting)
  • Amigo Broadcasting/US Asian Broadcasting
  • ABC Radio (Broadcasting)
  • Infinity Broadcasting/CBS Radio (Broadcasting)
  • 20 Years in the Media Business
  • DePaul University




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