Historical Deals

 

Mercury strategically assembled a cluster of FM stations with Rock music formats to dominate the Men 18-64 demographic: Alternative Rock WEDG-FM 103.3 The Edge, Classic Rock WGRF-FM/97 Rock, and WHTT-FM Oldies 104. Also owned the broadcast rights for the NFL Buffalo Bills and the NHL Buffalo Sabres to further consolidate the Men 18-64 demographic. Mercury successfully exited in 2000.

97 Rock

Mercury brought back this famous Classic Rock icon and built it into the #1 Adults 25 – 54 radio station in the market. First FM station to broadcast NFL games (Buffalo Bills).

103.3 The Edge

Mercury launched one of the first Alternative Rock radio stations in the U.S.

Oldies 104

Mercury brought back many of the famous personalities on WKBW-AM (the #1 Top 40 music station in Buffalo before the advent of FM) to recreate WKBW-AM on an FM station, WHTT-FM. Also the first FM station to broadcast NHL games (Buffalo Sabres).

WHTT-AM

Mercury created the first ethnic brokered time radio station in the Buffalo market. Multicultural format brokered out to a variety of groups including the Black community, the Polish community, the Hispanic community, religious organizations, senior organizations, etc.

WHLD-AM

Mercury then acquired a second AM radio station for ethnic brokered time for its Buffalo radio cluster.

CKEY-FM

Mercury entered into an LMA (Local Marketing Agreement) with CKEY-FM, a Canadian FM station licensed to Fort Erie, Canada, right across the border from Buffalo. Programmed an Active Rock format to complement Mercury’s Rock Network in Buffalo.

Radio/TV Cluster in Elmira, NY

Mercury invested in a TV/radio cluster in Elmira, NY run by Lilly Broadcasting, veteran TV broadcasters. Sold the 2 AM and 2 FM stations. Mercury successfully exited in 2007.

Lilly Broadcasting, LLC

Mercury provided capital and support for Lilly Broadcasting founding purchase of WENY-TV, AM & FM radio. Lilly was able to grow revenue, ratings and profits which culminating in the sale of WENY AM & FM and recap of the TV which enabled a successful exit for Mercury.

WWDB-FM

WWDB-AM was the first FM Talk format radio station in the U.S. Mercury successfully exited in 1997.

Citadel Broadcasting

Citadel was a publicly held national radio group. Mercury invested in their stock. Mercury successfully exited when Forstmann Little took the company private in 2002.

Spanish Broadcasting

SBS is a publicly held Hispanic broadcaster, primarily radio, some TV. Mercury invested in their stock. Mercury successfully exited in 2007.

Crown Castle

Crown Castle is one of the two largest publicly held tower companies in the U.S. (Crown Castle and American Tower). Mercury invested in their stock. Mercury successfully exited in 2005.

American Tower

American Tower is one of the two largest publicly held tower companies in the U.S. (Crown Castle and American Tower). Mercury invested in their stock. Mercury successfully exited in 2007.

Three Rings Design

Three Rings Design is a digital game company based in San Francisco. They competed in the MMOG space (Massive Multi-Player Online Games). Mercury successful exited in 2011 when the company was sold to Sega.

Clear Channel Communications

Clear Channel (now iHeartRadio) is the largest publicly held radio group in the U.S. Mercury invested in their stock. Mercury successfully exited in 2007.

KFCD-AM

Mercury ran KFCD-AM in Dallas, TX via an LMA (Local Marketing Agreement). Mercury used its ethnic brokered time business model to broker out the station to the Hispanic community. Mercury successfully exited in 2014.

KHSE-AM

Mercury ran KHSE-AM in Dallas, TX via an LMA (Local Marketing Agreement). Mercury used its ethnic brokered time business model to broker out the station to the Asian Indian community. Mercury successfully exited in 2014.

KCNL-FM

KCNL-FM is a powerful FM signal licensed to San Jose, CA. Mercury acquired KCNL-FM from Clear Channel Communications. Mercury used its ethnic brokered time business model to broker out the station to the Hispanic community. Mercury successfully exited in 2012.

Million Dollar Media

Million Dollar Media is in the business of Insured Contesting and Insured Promotions, a $300+ billion industry, larger than any other major advertising category. Mercury successfully exited in 2014.